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TV Widgets for “Content Snackers”

ClickZ discusses how TV Widgets provide “content snacks” for consumers while they are in entertainment mode. From tha article:

“This is about ‘content snacking,'” said Jeff Whatcott, SVP of marketing for online video services firm Brightcove. “I think, ultimately, TV ads are going to have more to compete with for consumers’ attention… We’ll see more ads in the widget content as well as an advertising strategy over time.”


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